Wordtracker is a veteran in the SEO game. The original Wordtracker product burst on to the scenes when SEO was first picking up steam in 1997 and has become an industry leader in the keyword research field.

Wordtracker's Link Builder naturally extends the company's reach into inbound link acquisition. Like the original product, Link Builder is an online product. This ensures that the product is always up-to-date and runs on any internet connected computer.

So how does Link Builder stack up against our Buyer's Guide criteria?

Competitor research

Link Builder allows you to uncover your primary competitors and analyze their linking strategy. Buy looking at the structure, authority and anchor text of their inbound links you can quickly build up a picture of where your own strategy requires work.

Identify link partners

The core component of Link Builder, the service will allow you to quickly identify potential link partners. The potential partners will be ranked in terms of authority so that you can maximize your efforts on gaining back-links that will provide most impact, and are only included if they actually provide fully index-able links back to websites in similar fields to those that you operate in.

Email management

Link Builder doesn't email potential partners for you. Their philosophy is that you should personally email contacts to stand the best chance of acquiring a link. The software will allow you to organize potential partners into campaigns to help structure your efforts and keep track of successes.

Reciprocal link management

Link Builder doesn't automatically create reciprocal link pages on your website.

Link submission

Link Builder is not a submission tool.

Help and Support

Wordtracker has a pedigree in SEO and as such has built up the infrastructure for supporting customers over many years. Support is quick to respond and can be reached by support ticket, email, telephone and live chat.