From a quick glance at the RankBuilder website you'd be forgiven for wondering what RankBuilder actually is. Fear not, we have the complete lowdown on the software to save you.

The software is a link builder in the same vein as XgenSEO. In fact the software builds inbound links in exactly the same way - by posting spun content on hundreds of blog, article and social media websites.

Let's take a look at how the product stacks up against our Buyer's Guide criteria:

Account creation

You tell RankBuilder the type and number of accounts to create, and it'll do it. The software uses a CAPTCHA buster and confirms the accounts by handling registration emails, so you can set it to work and go out for dinner. All login details are stored, ready to start posting content.

Content optimization

Just as XGenSEO does, RankBuilder will take an article or blog post that you have written and spin it into multiple copies, all slightly different from one other (thus avoiding duplicate content penalties). This process simply speeds up the natural process of writing multiple articles for different sources and making each slightly different - a common journalistic ploy.

Automated submission

Your spun articles and blog posts are now ready for submission article directories and your blog accounts. Again this is completely automated and is simply the automation of a process that could easily be achieved manually via cut and paste.

Social bookmarking

Links to your articles and blog posts can also posted to micro blogging websites such as Twitter, and to aggregator websites such as Digg and Delicious. All completely automated, saving you hundreds of hours of work.

Help and support

Unlike XGenSEO, RankBuilder is not backed by a large software vendor. The software is supported, and Alex Goad does a good job of educating users through tutorials and FAQs, but those that need the reassurance of a corporation may want to look again at Apex Pacific's offering.

Overall, this is a powerful product for building links very quickly with a minimum of effort.