SEO Link Building Software

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Buyer's guide - what to look for in SEO Link Building software

Link building is the number 1 component of any SEO campaign. While you can (and should!) spend time building up high quality reciprocal links with authority websites, some people look to obtaining larger numbers of lower quality links through an automated link building campaign. It's the software and services that promise tens of thousands of automated links that we will be dealing with here. If you are looking for software that will help you to research link partners, try our selection of link management software titles.

Automated link building has a bad reputation and is often touted as black-hat SEO. As with any field however, there is a right way and a wrong way of going about it. Link exchange and link farm websites have largely been replaced by blogs, articles and social media seeding as the best way to gain instant-win links. Software that automates the process of exchanging links with content matched websites is not cheating, but is simply a more efficient way to conduct business.

So what are the key features to look for in bulk link building software and services?

The first thing to determine is how the software will build links. It will either be a content submission service or a link exchange network.

Content submission service

This type of software will content that you create and submit it (with backlinks) to article repositories, blogs, news websites and social media outlets. Look out for:

• Account creation - Does the software create accounts with the various websites it will post to?


• Content optimization - Can the software suggest blog posts or articles based on your keyword requirements. Does the software spin the content to produce multiple copies that are all slightly different (to avoid duplicate content issues)? Does it check keyword relevance?


• Automated submission - Is submission manual, semi-manual or automated? What types of website are submitted to? Look for article, blog and press release distribution.


• Social bookmarking - Does the website submit links to posted articles and blog posts to social bookmarking websites such as Delicious or Digg? Are links distributed via Twitter and Facebook?

Link exchange network

Link exchange networks have come a long way. Old fashioned web-rings have been replaced by sophisticated programs that build links between real websites. Look out for:

• Large networks - the more popular the network, the higher the likelihood that it contains websites that are related to your own


• Intelligent matching - Does the software automatically seek link partners or do you need to search yourself? Can you specify the category of link partner, and perhaps the PageRank of potential partners?


• Reciprocal link pages - Does the software generate a reciprocal link page on your website, or are partner links embedded into normal pages on your website or blog (if so, does the software supply an easy-to-use plugin?). The software should also remove links where the partner website has removed your own link


• Permanent links - Are the links achieved by the product permanent? If you are paying for a subscription, what happens to any links when you stop paying?

And with both kinds of software remember to look for:

• Help and support - You never know when things will go wrong!